We create high converting webinars
for business owners selling
info/coaching and DFY services

We create high converting webinars
for business owners selling
info/coaching and DFY services

We create high converting webinars
for business owners selling
info/coaching and DFY services

100% DONE-FOR-YOU WEBINAR SERVICE

100% DONE-FOR-YOU WEBINAR SERVICE

READY TO SCALE WITH WEBINARS?

BOOK A CALL 📞

READY TO SCALE WITH WEBINARS?

BOOK A CALL 📞

READY TO SCALE WITH WEBINARS? BOOK A CALL 📞

CASE STUDY

CASE STUDY

How This 7-day Webinar Promotion Did $65,220
In Revenue For A Brand New Offer

📊 Webinar Campaign Performance

Total Registrations: 893
Live Attendees: 219 (25% show-up rate)

💰 Revenue Breakdown:

  • Live Revenue: $34,904

  • Post-Webinar Revenue: $30,316

  • Total Campaign Revenue: $65,220

🛍 Total Purchases: 60

  • Full Pay: 33 @ $999

  • Split Pay: 27 @ $399 x 3

📈 Key Metrics:

  • Registration Conversion Rate: 6.72%

  • Revenue per Lead: $73

WHO WE ARE

We’re an agency that helps our clients generate more sales from webinars—whether they’re live, recorded, or a mix of both.

✅ Tried webinars before? We’ll help you refine and scale.
✅ New to webinars? We’ll set up and build everything for you.


We work with:
🚀 Experienced businesses selling info products, coaching, or DFY services.
🔥 New business owners launching fresh offers and looking for the best start.

Total Registrations: 893

Live Attendees: 219 (25%)

Live Revenue: $34,904

Post webinar revenue: $30,316

Total Campaign revenue: $65,220


Total Purchases: 60

Full pay: 33 @ $999

Split pay: 27 @ $399 x 3

Registration conversion: 6.72%

Revenue pr. lead: $73

WHO WE ARE


We’re an agency who help our clients generate more sales from webinars. It can be both live webinars, recorded webinars or a combination of both.


Wether you have tried webinars before or not, we help set up and built everything out.


We work with businesses who have been selling info/coaching and DFY services for years but also work with new business owners with new products who wants to get the best start with their new offers

CAMPAIGN DETAILS

7 day live webinar promotion

💰 Offer: $999 one-time payment or $399 x 3 split-pay option

📽 Webinar Format: Slideshow presentation hosted on Zoom

🌍 Global Audience: Attendees joined from all over the world

🎓 Content Focus: Majority of the webinar is pure training to provide value upfront


  • 7 day live webinar promotion

  • Sold a product for $999 or $399x3 split pay

  • The webinar is a slideshow presentation hosted on Zoom

  • People from all over the world attended the webinar

  • Biggest part of the webinar is pure training for the audience



THE LIVE WEBINAR FUNNEL

THE LIVE WEBINAR FUNNEL

THE WEBINAR PROCESS

THE WEBINAR PROCESS

→ Step 1: Get people to register for the webinar

→ Step 2: Get them to show up

→ Step 3: Get them to stay on webinar till the offer

→ Step 4: Live closing on the webinar

→ Step 5: Get people to watch the replay

→ Step 6: Close down the special deal

→ Step 1: Get people to register for the webinar

→ Step 2: Get them to show up

→ Step 3: Get them to stay on webinar till the offer

→ Step 4: Live closing on the webinar

→ Step 5: Get people to watch the replay

→ Step 6: Close down the special deal

THE OFFER

The Offer Breakdown


The Product: An info product with coaching.


The Market:
The business opportunity niche—helping people start a specific type of online business.


What’s Included (Deliverables):
✅ Online training program
✅ Community group
✅ Live Q&A coaching calls
✅ Bonuses


Pricing Options:

  • Full Pay: $999

  • Split Pay: $399 x 3


🔒 The Guarantee: 30-day full money-back guarantee

The Offer Breakdown


The Product: An info product with coaching.


The Market:
The business opportunity niche—helping people start a specific type of online business.


What’s Included (Deliverables):
✅ Online training program
✅ Community group
✅ Live Q&A coaching calls
✅ Bonuses


Pricing Options:

  • Full Pay: $999

  • Split Pay: $399 x 3


🔒 The Guarantee: 30-day full money-back guarantee

READY TO SCALE WITH WEBINARS?

BOOK A CALL 📞

READY TO SCALE WITH WEBINARS?

BOOK A CALL 📞

THE 4 STEPS PROMOTION FORMULA

THE 4 STEPS PROMOTION FORMULA

▶️ Step 1: Getting people registered

With this client we got people to sign up from four different sources.


✅ Instagram stories + link in bio
✅ Manychat flows

✅ Paid ads

✅ Email list

There are 1000's of ways to get people to sign up for a webinar.

In most cases, we start with the client’s own audience first before moving into paid ads.
So, start telling your audience about an upcoming webinar ~1 week in advance.

❌ Don’t pitch it too far out—people will forget!

🚀 The main way we got people registered was through Instagram:
📌 Posting on stories
📌 Having a link in bio
📌 Posting reels + carousels with a CTA to comment a specific word to start a Manychat flow (so people can register directly in DMs).

MANYCHAT REGISTRATION FLOW

MANYCHAT REGISTRATION FLOW

▶️ Step 2: Getting People to Show Up

It goes without saying—getting people to show up to the webinar is crucial.

📩 The most important part? Sending emails leading up to the webinar.

✅ With this campaign, we achieved a 25% show rate, which is fairly standard for live webinars.

📅 Email strategy:
🔹 1 email per day in the days leading up to the webinar
🔹 3-5 emails on the day of the webinar

💡 Bonus Tip: Send an email 10-20 minutes after the webinar has started to remind last-minute attendees to hop on and join you live!

▶️ Step 3: Hosting the live webinar

🔴 The time has come - you are going live 🎉


We have all done Zoom meetings, so doing a live presentation going over a bunch of slides is not to complicated.

1️⃣ Before the Formal Presentation:

→ Welcome attendees and ask them to drop in the chat where they’re joining from.
→ The first 5 minutes are just waiting for people to join—engage with them!
→ Share what you’ll be teaching and why you’re excited.
→ Announce a Q&A session after the presentation to keep questions for later.


2️⃣ Delivering the Presentation:

→ Go through your slides smoothly—don’t stop to answer questions.
→ When pitching your product, tell people to open a tab and visit the URL to sign up.


3️⃣ After the Presentation:

🔥 This is where the real selling happens.
→ Keep the last slide up and answer every single question in the chat.
→ Stay live as long as people are engaged—this could be 10 minutes or even 2 hours!


💡 Bonus Tip: Get a short, easy-to-remember URL for your webinar (e.g., YourOffer.com) and redirect it to your checkout page. Avoid long, complicated links.

▶️ Step 3: Hosting the live webinar

🔴 The time has come - you are going live 🎉


We have all done Zoom meetings, so doing a live presentation going over a bunch of slides is not to complicated.

1️⃣ Before the Formal Presentation:

→ Welcome attendees and ask them to drop in the chat where they’re joining from.
→ The first 5 minutes are just waiting for people to join—engage with them!
→ Share what you’ll be teaching and why you’re excited.
→ Announce a Q&A session after the presentation to keep questions for later.


2️⃣ Delivering the Presentation:

→ Go through your slides smoothly—don’t stop to answer questions.
→ When pitching your product, tell people to open a tab and visit the URL to sign up.


3️⃣ After the Presentation:

🔥 This is where the real selling happens.
→ Keep the last slide up and answer every single question in the chat.
→ Stay live as long as people are engaged—this could be 10 minutes or even 2 hours!


💡 Bonus Tip: Get a short, easy-to-remember URL for your webinar (e.g., YourOffer.com) and redirect it to your checkout page. Avoid long, complicated links.

READY TO SCALE WITH WEBINARS?

BOOK A CALL 📞

READY TO SCALE WITH WEBINARS?

BOOK A CALL 📞

READY TO SCALE WITH WEBINARS? BOOK A CALL 📞

▶️ Step 4: The All-Important Post-Webinar Sequence


⚡ Did you know? 40-50% of total revenue often comes AFTER the live webinar!

That’s why recording the webinar on Zoom is crucial.


Editing the Webinar Replay

✂️ Trim the video to remove:
❌ The first 5 minutes (welcoming people)
❌ The Q&A session at the end
🎯 The replay should start right when the slideshow presentation begins.


Setting Up the Replay Page

  • Keep it simple—just ONE CTA button that leads directly to checkout.

  • Add a countdown timer at the top to create urgency (e.g., "Replay expires in 24 hours!").


💡 Bonus Tip: Add video chapters below the video so viewers can skip to key sections they’re most interested in.

WEBINAR REPLAY PAGE

WEBINAR REPLAY PAGE

CREATING THE WEBINAR PRESENTATION

CREATING THE WEBINAR PRESENTATION

▶️ Step 1: Start with the Offer
The first step in creating a webinar is defining what you will be selling.
✅ Your offer guides the entire presentation.


▶️ Step 2: Create the Training
Next, design a 25-35 min training that delivers real value.
✅ Use a step-by-step format so the audience clearly understands the path and actions they need to take.


▶️ Step 3: Build the Transition to Your Pitch
This is where you connect the training to your offer seamlessly.
✅ A smooth transition makes the pitch feel natural and compelling.


▶️ Step 4: Craft the Introduction
Now that you know the training and offer, create an engaging introduction.
✅ Build excitement, set the stage, and highlight why this opportunity is so valuable.


💡 Bonus Tip:
🔹 Keep only 1 key point per slide for clarity.
🔹 The more slides, the better—seeing new slides keeps people engaged!
🔹 If you have 150 slides, break some up further to create 200+ slides without adding extra content.


The order to write a webinar presentation:


▶️ Step 1. Start with the offer


  • The offer is the first thing you come up with when creating a webinar, you need to know what you will be selling first.


▶️ Step 2. Create the training


  • The next step is to create the training (about 25-35 min) from the offer where you teach your best stuff. Best practice is the teach a STEP-BY-STEP format, so it's clear for the audience what path and steps they need too take.


▶️ Step 3. Now create the transition between the training the pitch


  • The offer is the first thing you come up with when creating a webinar, you need to know what you will be selling first.


▶️ Step 4. Create the introduction


  • Last step is to write the intro of the webinar. Now we know what you'll be teaching and from that we now can build up excitement and create hope for the future, and really set the stage for why this opportunity is so good.



💡 Bonus tip: Only have 1 or a few points for each slide. The more slides the better because it's engaging when people see a new slide. If you have 150 slides, then spilt up several slides, so you'll get +200 slides without adding any new content.


THE 5 STEP WEBINAR FRAMEWORK

THE 5 STEP WEBINAR FRAMEWORK

EMAIL MARKETING


Step 1. Set up the automated flow of 2-5 emails that people get after they register for the webinar.


✅ Goal: Get people excited, build curiosity, and establish yourself as an authority.

📧 Email Topic Ideas:

  • The cool stuff they’ll learn

  • Link to your long-form content

  • Authority-building content + proof/testimonials


Step 2. Set up the automated flow that goes out in the day of the webinar.


✅ Goal: Get people to show up live.

📧 Email Topic Ideas:

  • Short & punchy emails with bullet points + join link

  • Testimonials & proof

  • Key benefits of attending live (e.g., get all questions answered)


Step 3. Manually send broadcast emails to all the people who registered after the live webinar.


✅ Goal: Get people to watch the replay and buy your product or book a call.

📧 Email Topic Ideas:

  • Recap of the valuable training

  • What they missed by not attending live

  • Offer details + more testimonials/results

  • Scarcity & urgency—remind them of deadlines

  • All the benefits of your offer & why they should act now



💡 Bonus Tip: Don’t be afraid to send multiple emails!
People won’t be mad—staying top of mind is key. You can even send more emails than originally planned if engagement is high.





Step 1. Set up the automated flow of 2-5 emails that people get after they register for the webinar.


✅ THE GOAL: Get them excited, built curiosity and establish you as an authority.


📧 Email topic ideas: The cool stuff they will learn, send them to your long form content, send them authority content and proff.


Step 2. Set up the automated flow that goes out in the day of the webinar.


✅ THE GOAL: Getting people to show up.


📧 Email topic ideas: Short emails, with a few bullet points and the link to join. Testimonials and a few benefits of joining you live to get all your questions answered.


Step 3. Manually send broadcast emails to all the people who registered after the live webinar.


✅ THE GOAL: Get people to watch the replay and buy your product or book a call.


📧 Email topic ideas: All the cool things you taught yesterday, what this missed, the offer with more results/testimonials, scarcity, all the benefits of your offer. Really pitch and sale your product.



💡 Bonus tip: Don’t be afraid to send all these emails. People will not be mad. It’s important to send a lot of emails and you can even send out more emails than is mapped out in the info graphic email schedule.


EMAIL MARKETING SCHEDULE

EMAIL MARKETING SCHEDULE

CONCLUSION

✅ KEY TAKEAWAYS


Post-webinar sales matter!

  • The campaign generated $30,316 in sales AFTER the live webinar—nearly 50% of total revenue.

  • The 3-day period after the webinar is critical for maximizing sales.


Stay live as long as needed!

  • Keep the webinar running as long as people are still asking questions.


The offer is EVERYTHING!

  • A strong offer makes the difference.

  • This offer included both DIY and DFY components, providing flexibility for buyers.

✅ KEY TAKEAWAYS


Post-webinar sales matter!

  • The campaign generated $30,316 in sales AFTER the live webinar—nearly 50% of total revenue.

  • The 3-day period after the webinar is critical for maximizing sales.


Stay live as long as needed!

  • Keep the webinar running as long as people are still asking questions.


The offer is EVERYTHING!

  • A strong offer makes the difference.

  • This offer included both DIY and DFY components, providing flexibility for buyers.

✅ KEY TAKEAWAYS


Post-webinar sales matter!

  • The campaign generated $30,316 in sales AFTER the live webinar—nearly 50% of total revenue.

  • The 3-day period after the webinar is critical for maximizing sales.


Stay live as long as needed!

  • Keep the webinar running as long as people are still asking questions.


The offer is EVERYTHING!

  • A strong offer makes the difference.

  • This offer included both DIY and DFY components, providing flexibility for buyers.

READY TO SCALE WITH WEBINARS? BOOK A CALL 📞

READY TO SCALE WITH WEBINARS?

BOOK A CALL 📞

Contact: marc@brandbuildersplaybook.com

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